Robb Willer

Professor of Sociology
Stanford University



Robb Willer is professor of sociology, psychology (by courtesy), and organizational behavior (by courtesy) at Stanford University. His research focuses on the social and psychological forces shaping Americans’ political attitudes. One line of his work studies the role of racial status threats in white Americans’ political views. Another line of his work looks at the effects of “moral reframing,” a technique for crafting persuasive political appeals. His research has appeared in outlets such as the American Sociological Review, American Journal of Sociology, Journal of Personality and Social Psychology, and Proceedings of the National Academy of Sciences. His popular writing has appeared in the New York Times, Washington Post, and Vox.